Approach

In our experience, the information our clients need to make decisions about their brand and business is already out there in the minds and opinions of customers–it’s just a matter of accessing it. Our job is to get to that information. Our role is to bridge the gap between what our clients need to know and what their customers already feel and believe, and why they behave the way they do.

So while we use a variety of innovative techniques to tease out those beliefs and behaviors, what we are fundamentally doing is connecting the client to the customer. We’re deepening the relationship they already have; we’re enriching their understanding of each other.

To connect client and customer, we go beyond the basics. We use sophisticated qualitative research and a creative approach that removes any barriers that prevent customers from sharing their opinions. We’re fast learners and conceptual thinkers. We understand what makes people tick and how to help them articulate their thoughts when they aren’t well developed.

Our approach is both time-tested and flexible. We adapt our methods and tools to the needs of the project and the comfort of the participants. We work with our client teams to turn those stories into real insights that can fuel new strategies, products, or ideas. As a result, we are able to find and bring back a vivid story that our clients can learn from and act on.

Our clients trust us, and so do their customers. That trust empowers us to unearth meaningful insights that can transform a brand. It is our most valuable asset.