Lorrin Etka-Shepherd

Director of Client Services and Strategy

Lorrin Etka-Shepherd

Director of Client Services and Strategy

Lorrin directs Marketry’s client projects using traditional and innovative research methods with an emphasis on creative applications. She is one of Marketry’s lead moderators and is responsible for designing and implementing strategic approaches within Marketry’s research process. Her passion is helping corporate teams learn. In addition to being a RIVA trained moderator, Lorrin is a skilled facilitator of strategic visioning and creative problem solving processes. With 30 years of experience in public and private industries, Lorrin’s business insight is valuable in customizing Marketry’s research so that each client is assured a direct, actionable link to customers’ behaviors, opinions and perceptions. Her expertise centers on uncovering the deepest insights possible from any participant, even those that others might find difficult to talk to.

Affiliations & Training:
  • Qualitative Research Consultants Association (QRCA)
  • American Marketing Association (AMA)
  • Birmingham Chamber of Commerce Executive Women’s Roundtable
  • Vestavia Hills City Schools Foundation Board
  • SEC EcoFest Board
  • RIVA Moderator Training
  • The Grove-trained Strategic Visioning Moderator
  • BA, Economics and Foreign Affairs/French

Other Team Members