Approach
In our experience, the information our clients need to make decisions about...
Proven techniques lead to valuable findings.
Traditional methods don’t have to be outdated or boring. We get proven results from traditional methods by refreshing them with our own creative spin and engaged moderating style. Paired with modern technology, our methods generate proven results from consumers anywhere in the world.
A creative approach to tried and true methods.
Our Online Video Focus Groups are a budget-friendly approach that allows our clients to tap into perspectives of respondents across the country and to see and hear them in their own homes/offices. We build a strong rapport with participants and are able to do quick polls on concepts or messages. Clients log on wherever they are and can pass notes and thoughts to the moderator and the rest of the team.
We work to create a comfortable environment with a living room setting, and a skilled moderator who doesn't just ask questions but listens, learns, and digs beyond the surface.
In-Depth Interviews generate perceptive insights through structured in-person conversations performed in triad, dyad, and one-on-one settings.
One-on-one interviews held via telephone or video-enabled call-in.
Online Discussions, also known as Online Bulletin Boards, allow users to participate in a virtual environment on their own schedule. Online Discussions are open 24 hours a day and can accessed via cell phone or tablet.